Global University Systems depended on the 2011 edition of Microsoft Dynamics CRM to oversee the wide-ranging network of educational organizations, staff, and students. This software suite included various business applications for sales, customer, and resource management, as well as multiple custom configurations with third-party systems and services.Dynamics CRM, now rebranded as Microsoft.
Dynamics 365 Customer Engagement, is an excellent solution for customer relationship and sales process management. However, its outdated and no longer supported version dating back to 2011 became a major bottleneck in our client's operations, preventing GUS from expanding its network and delivering superior learning experiences.
Specifically, our customer expressed concerns about:
- A lack of mobile access and a user-friendly interface
- Deteriorating CRM performance
- An increasing complexity of the system driven by complex integrations and custom fields used for data entry
- Limited analytics and reporting capabilities
- The system's incompatibility with emerging technologies, such as artificial intelligence
To overcome these challenges, Global University Systems reached out to RichBrains to migrate the obsolete CRM solution to a modern and more efficient technology stack.
Global University Systems (GUS) is a network of higher education institutions, affiliates, and partners offering undergraduate, postgraduate, doctoral, and vocational training programs to over 60,000 students.
While physically operating in six countries, GUS boasts a strong online presence and is focused on providing a globally recognized education that equips students for the challenges of the digital economy.